Your website is often the first point of contact for any potential client, and the importance of the quality of design and content of your site cannot be emphasised enough. After all you know what they say about "first impressions" - they count! So often I see websites launched with a big "ho ha", only then to be sadly neglected over the ensuing years.
It's not how much you spend on a website that counts, it's the quality of content and how you showcase your services and communicate with visitors.
Here are some key questions to ask yourself about your website:
When was my website last updated?
Is your website updated on a daily, weekly or monthly basis - or not since it was launched? A neglected site is not engaging or visually appealing to visitors, it turns clients off, when it should be encouraging them to pick up the phone or drop you an email. It's like having a "closed for new business" sign in a shop window. In addition, you're probably not taking advantage of seo optimisation and other elements all website should now have.
Does my website have a security certificate?
Websites that have a security certificate can be recognised as they have a padlock at the beginning of their url i.e.
Whereas an site without a security certificate is recognised as follows:
The benefits to having a security certificate are significant: