One of the first steps I advise any business to do is claim and verify their "Google My Business" (GMB) listing. This is a free service and is excellent for local SEO (Search Engine Optimisation) and you stand a good chance of being highlighted by Google when somebody in your local area searches for your type of business, or your business name. It also ensures you are found on Google Maps, and as most drivers use some kind of GPS system - it should lead them directly to your door.
If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business.
Google My Business allows you to provide basic information about your business, for example:
Business Description - a brief overview of your business
You also have the facility to add:
Posts - similar to Facebook posts promoting what's new, products, offers and events
Messaging - allowing customers who are viewing your listing to message your direct
Additionally, this is the place where customers can leave reviews on your business, and you can respond.
I see many businesses who claim and verify their listing but then do nothing with it.
Beware, changes can be made to your listing without your knowledge:
They can suggest an edit, so if somebody believes the information is incorrect, they can submit to Google to get it changed. I once had somebody suggest that my web address was incorrect - it wasn't!
They can ask questions (if messaging is turned on)
They can write a review